Bookmark and Share

Printer-friendly versionPDF version
Average: 5 (1 vote)

Emerson, Isaac Edward

by George T. Blackburn II, 1986

24 July 1859–23 Jan. 1931

A photograph of Isaac Edward Emerson published in the 1922 University of North Carolina yearbook. Image from the University of North Carolina at Chapel Hill. Isaac Edward Emerson, chemist, manufacturer, sportsman, and philanthropist, was born in Orange County, the son of Robert J. Emerson, a farmer, and his wife, Cornelia Lewis Hudson of Wake County. Because of the early death of his mother, Isaac and his brother, John W., moved into the home of their uncle and aunt, Mr. and Mrs. A. J. McDade, in the town of Chapel Hill. Emerson entered The University of North Carolina in 1876 and was graduated with a degree in chemistry in 1879. While a student, he was employed as an assistant in A. B. Roberson's drugstore on the corner of Franklin and Columbia streets. Shortly after graduating, Emerson married the former Mrs. Emily Askew Dunn, daughter of Colonel W. F. Askew of Raleigh. Mrs. Dunn was divorced from a previous marriage. In 1881 the Emersons moved to Baltimore, Md. There Emerson earned the fortune for which he was later known. From 1884 to 1889, he established several drugstores and at some time during this period developed the formula that he later patented as Bromo-Seltzer, a widely known headache remedy. To promote the remedy, he founded the Emerson Drug Company in 1891.

The commercial success of Bromo-Seltzer was due in large measure to Emerson's foresight in recognizing the growing importance of advertising. His product was advertised in many countries and in many languages, often by unusual devices. As his wealth increased, he turned from business activities to sports and social pursuits. He purchased several yachts including the Susquehanna, the Margaret, and the Queen Anne. These were used for hunting expeditions, social entertainment, and extensive world travel.

Bromo-Seltzer bottle. Image courtesy of the NC Museum of History.In 1894 Emerson organized the Maryland Naval Reserves, which he commanded from 1894 to 1901. During the Spanish-American War, he personally financed an entire naval squadron, was commissioned a lieutenant in the U.S. Navy, and was made assistant to the chief of the Auxiliary Naval Force. The Maryland Reserves elected him captain in 1900, and he was subsequently known as "Captain Emerson" or "Captain Ike."

Emerson's interest in sports resulted in the gift to The University of North Carolina of Emerson Stadium, the university's first athletic stadium. Donated in 1914, the structure served as the university's official stadium from 1916 until 1927, when Kenan Stadium was built. After many years' service for many sports, the stadium was demolished in 1971.

In 1911 Emerson was remarried to Anne Preston McCormack of Irvington, N.Y., having previously divorced his first wife. During his later years he lived at Brooklandwood, a handsome estate in the Green Spring Valley outside Baltimore, where he operated a model dairy and developed a herd of government-tested cattle. The original part of this home was built by John Carroll of Carrollton. Emerson died at Brooklandwood. He was survived by his second wife, two stepdaughters (Mrs. W. W. Keith and Mrs. James McVickar), and his only daughter, Mrs. Charles Amory.

Two oil portraits of Emerson hang in buildings on the campus of The University of North Carolina, Chapel Hill. One belongs to the Dialectic Literary Society of which Emerson was a member while a student at the university; the other is in Beard Hall, the School of Pharmacy.

References:

Chapel Hill Weekly, 13 Jan. 1950, 2 July 1959.

Durham Morning Herald, 7 Nov. 1954.

Isaac Edward Emerson (typescript, North Carolina Collection, University of North Carolina, Chapel Hill [character sketch, obituary]).

Daniel L. Grant, Alumni History of the University of North Carolina (1924).

Additional Resources:

Isaac E. Emerson Papers, 1894-1947 (collection no. 04744). The Southern Historical Collection. Louis Round Wilson Special Collections Library. University of North Carolina at Chapel Hill. http://www.lib.unc.edu/mss/inv/e/Emerson,Isaac_E.html (accessed July 29, 2013).

Emerson Bromo-Seltzer Tower, National Park Service: http://www.nps.gov/nr/travel/baltimore/b17.htm

"Bottle, Medicine, Accession #: H.1982.150.673." 1900. North Carolina Museum of History.

Image Credits:

[Isaac Edward Emerson]. Photograph. Yackety Yack vol. 32. University of North Carolina, Chapel Hill, N.C.: University of North Carolina, Chapel Hill: Dialectic and Philanthropic Literary Societies and the Fraternities. 3. http://library.digitalnc.org/cdm/ref/collection/yearbooks/id/591 (accessed November 6, 2013).

"Bottle, Medicine, Accession #: H.1982.150.673." 1900. North Carolina Museum of History.

Origin - location: 

Add a comment

PLEASE NOTE: NCpedia will not publish personal contact information in comments, questions, or responses. Complete guidelines are available at http://ncpedia.org/comments.

Copyright notice

This article is from the Dictionary of North Carolina Biography, 6 volumes, edited by William S. Powell. Copyright ©1979-1996 by the University of North Carolina Press. Used by permission of the publisher. For personal use and not for further distribution. Please submit permission requests for other use directly to the publisher.

Grey Squirrel - Click me to return to the top of the page