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Royal Cake Company

by Wiley J. Williams, 2006

The Royal Cake Company, one of the oldest and largest bakeries in the United States, was established in Winston-Salem in 1925 as Easley Cookie Company, with David W. Easley as owner. Gray G. Welch and Henry Hicks bought the company in 1926. With Welch as president and Hicks as secretary-treasurer, the firm became Royal Cake Company in the mid-1930s. By the 1950s, Royal Cake's cream-filled oatmeal cookies (the firm's best seller) and 20 other types of pastries-including chocolate chip cream-filled cookies, banana marshmallow pies, Swiss rolls, brownie rounds, and fruit-filled cereal bars-were available in convenience stores, grocery chains, vending machines, and other venues in all states east of the Mississippi River. In the early 2000s Royal Cake Company, headed by CEO James B. Whitney, had 200 full-time employees and more than $30 million in annual sales.

Reference:

Lynn Jessup, "Royal Cake Company: Creme-Filled Creations," Our State 69 (May 2002).

 

Origin - location: 

Comments

Comment: 

Patrick Henry Hicks, named above as one of the partners of the start of the firm, was my grandfather. He sold his share of the business to Gray Welch. Patrick Hicks IV

Comment: 

I can't understand why they would even change it...they were the very BEST I wish I could find some. That is how I found this blog..looking to see if there was somewhere online I could purchase them after eating a gosh awful Little Debbie.

Comment: 

Hello
I grew up eating cookies from Royal Cake Co. on Academy St. What was the brand name of the oatmeal cookies back in the sixties? I cannot remember if it was Royal or something else?
Thanks
Bill

Comment: 

Bill,
They were called Royal oatmeal cookies. Unfortunately they were sold to Flowers Bakery and the cookies made by Flowers are not the same. Try Blue Bird brand. They are not exactly the same, but are close and are available at Flowers Outlets. Stay away from Mrs Freshley's, also made by Flowers. The Mrs brand is way to sugary.

Comment: 

Blue Bird is not like the Royal Cake Oatmeal Cookie, it closely resembles Little Debbie and is by far inferior. If someone could get the recipe for the old Royal Cake Oatmeal Cookie they could get rich, it was the best by far.

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Copyright notice

This article is from the Encyclopedia of North Carolina edited by William S. Powell. Copyright © 2006 by the University of North Carolina Press. Used by permission of the publisher. For personal use and not for further distribution. Please submit permission requests for other use directly to the publisher.

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