Cameron Village, 1950. Photograph courtesy of York Properties, Inc., Raleigh.
Cameron Village, 1950. Photograph courtesy of York Properties, Inc., Raleigh.

The Village District, formerly known as Cameron Village, was the first shopping center built in the Southeast. It opened in Raleigh in 1949. It was part of a 158-acre development that also included single-family residential areas and apartments, mostly constructed between 1948 and 1953 and reflecting postwar economic and demographic changes. By 1954 the shopping center included 40 stores, 38 offices, a movie theater, and parking for 1,500 cars on its 36 acres. Its success symbolized and profited from the rapid westward expansion of Raleigh following World War II. Unlike later shopping centers that brought "downtown" indoors, the Village District provided an improved "horizontal" downtown, with unique stores side by side, attractive facades and sidewalks, and convenient parking.

During the 1960s, the Village District featured numerous large fashion and clothing retailers, department stores, a supermarket, and dozens of specialty shops and offices. By the early 1970s, the shopping center had to adapt to competition from nearby malls such as North Hills and Crabtree Valley, which featured newer, larger, and often national chain stores and indoor, multilevel parking decks. The Village District remained successful into the 2000s with a mixture of national and local tenants, undergoing a $17 million overhaul in the early 1990s. 

On January 28, 2021, the name of the Village District was changed. It was formerly known as Cameron Village, named for Duncan Cameron. Duncan belonged to one of North Carolina's wealthiest families, the Camerons. Duncan Cameron's several plantations amassed much of their wealth through the labor of more than 1,000 people he enslaved across the Southeast. The owner's of the Village District pursued the name change to avoid implications with slavery and the Cameron family. 

References:

"History of Historic Stagville." North Carolina Historic Sites. North Carolina Division of State Historic Sites and Properties. https://historicsites.nc.gov/all-sites/historic-stagville/history (accessed November 21, 2024). 

Hutchins, Nan. Cameron Village: A History, 1949-1999. 2001.

Leah, Heather. "Cameron Village, named for plantation owner, will rebrand as 'Village District'." WRAL News. January 28, 2021. https://www.wral.com/cameron-village-named-for-plantation-owner-will-rebrand-as-village-district/19497105/ (accessed November 21, 2024). 

Peters, Ken. "Cameron Village (Village District)." North Carolina History Project. 2024. John Locke Foundation. https://northcarolinahistory.org/encyclopedia/cameron-village/ (accessed November 21, 2024). 

Additional Resources:

"WELCOME TO VILLAGE DISTRICT: A LOCAL ICON SINCE 1949." 2024. The Village District. https://www.shopvillagedistrict.com/ (accessed November 21, 2024).