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This article is from the Encyclopedia of North Carolina edited by William S. Powell. Copyright © 2006 by the University of North Carolina Press. Used by permission of the publisher. For personal use and not for further distribution. Please submit permission requests for other use directly to the publisher.

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Cheerwine

by Eileen McGrath, 2006Cheerwine bottle

In 1913 L. D. Peeler and several other investors in Salisbury purchased stock in the Kentucky-based Mint-Cola Bottling Company, and Peeler started the local bottling franchise of the company. When the parent company went bankrupt in 1917, the Salisbury investors purchased their local branch and renamed it the Carolina Beverage Corporation. In the same year, in response to a sugar shortage during World War I, Peeler sought ways to make a cola drink with less sugar. After experimenting with different formulas, he added wild cherry flavoring to a cola to create Cheerwine. The name comes from the drink’s cherry flavor and burgundy wine color. The exact formula for Cheerwine has never been revealed, and the company that produces it is still owned and operated by Peeler descendants. The popularity of the new drink was so great that the bottling company changed its name in 1924 to the Piedmont Cheerwine Bottling Company. For many years the drink was available only in western North Carolina, where it is still enormously popular, but in 1981 the company began to expand beyond its traditional market into neighboring states. In January 2003 Cheerwine became available in Europe for the first time through a licensing agreement with a local bottling company in Norway.

Additional information from NCpedia editors at the State Library of North Carolina: : 

In May 2017, Cheerwine celebrated its centennial anniversary.  The company held a Centennial Celebration in its hometown of Salisbury.  The company claims to be the oldest softdrink company continuously operated by the same family.  Charles Clifford ("Cliff") Ritche, great-grandson of the founder L.D. Peeler, has been the company's CEO since 1992.

Image credit:

"Cheerwine1." 2011. Photo by Flickr user: TheFoodJunk. Online at https://www.flickr.com/photos/foodjunk/6104591975. Accessed 11/2011.

"Cheerwine," Our State, August 2013. http://digital.ncdcr.gov/cdm/ref/collection/p16062coll18/id/108967

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Comments

Comment: 

Hi Aron,

Thanks for visiting NCpedia and taking a minute to share your question.

You may be interested in this image from a bottle in the collections of the NC Museum of History of a 1920s Cheerwine Bottle from a plant in Rocky Mount, NC.  It sounds very similar to your bottle in that it is also 8-sided -- http://tinyurl.com/m8mkl3q.

If you would like help finding out more information about the bottling plants and their history, please contact our reference library staff at the Government & Heritage Library.  You can find their contact information on our website at http://statelibrary.ncdcr.gov/contact.html.  I am also connecting you with them via email.

I hope this information helps.

Best wishes,

Kelly Agan

Comment: 

I think its awesome.

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