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Hanes Brands

by Wiley J. Williams, 2006"Gordon Hanes, of Hanes Corporation, in front of a Hanes Hosiery billboard, 1956." Image courtesy of DigitalForsyth.

In 1872 Pleasant Henderson Hanes organized P. H. Hanes Tobacco Company in partnership with a younger brother, John Wesley, and a Davie County friend, Maj. Thomas Jethro Brown. When the business burned in 1874, Brown left the organization and was replaced briefly by another of Pleasant's brothers, Benjamin Franklin. Pleasant traveled to promote the tobacco market while John Wesley remained at the plant to attend to the manufacturing process. After the brothers sold the tobacco business to R. J. Reynolds in 1900, they entered the textile business.

In 1901 John Wesley Hanes opened the Shamrock Hosiery Mills to make infants' and men's socks. In 1902 Pleasant Henderson Hanes joined with his sons (Pleasant Huber and William Marvin) to set up the P. H. Hanes Knitting Company to make men's and boy's underwear. Shamrock was renamed Hanes Hosiery Mills in 1910 and soon became recognized as the world's largest producer of women's seamless nylon hosiery. In 1920 Hanes Hosiery began focusing on women's apparel. Hanes Dye & Finishing Company was opened in 1925 to bleach, dye, and finish cotton piece goods. During World War II, Hanes received many War Department contracts.

In 1965 the Hanes Corporation was formed out of the two Hanes companies, with Pleasant Huber Henderson Hanes Jr., as president. On 30 Jan. 1979 the corporation became part of Consolidated Foods Corporation of Chicago. (Consolidated Foods changed its name to Sara Lee Corporation in 1985.) Hanes, with its highly successful men's underwear, L'eggs brand women's hosiery, and Hanes Her Way women's underwear brands, manufactures a significant portion of Sara Lee's diversified consumer product lines, which also include Sara Lee bakery goods, Aqua Velva, Playtex Wonderbra, Ball Park frankfurters, Hillshire Farms and Jimmy Dean sausages, and Kiwi shoe polish. Sara Lee is headquartered in Winston-Salem, and there are Hanes-Sara Lee facilities in Butner, Valdese, Yadkinville, Asheboro, Rockingham, Tarboro, High Point, Kernersville, and Mount Airy. The Hanes name continues in a number of Sara Lee subsidiaries, such as Hanes France, Hanes Italia, Hanes Puerto Rico, and Hanes U.K. Ltd. In 1997 Hanes brands generated more than $2 billion in sales for the first time, and Hanes remained in the early 2000s the world's largest apparel brand.


P. H. Hanes Knitting Company, The Hanes Story (1960).

Jo White Linn, People Named Hanes (1980).

Frank V. Tursi, Winston-Salem: A History (1994).

Additional Resources:

Hanes Brands:

Digital Forsyth, Pleasant Henderson Hanes House:

Digital Forsyth, the Tobacco Industry:

Hanes History:

"History works for Hanes," State, December 1966.

Image Credits:

"Gordon Hanes, of Hanes Corporation, in front of a Hanes Hosiery billboard, 1956." Image courtesy of DigitalForsyth. Available from (accessed June 28, 2012).

Origin - location: 



Hi. This is a really nice history, thank you for providing it. I was wondering if you might know if there are any resources which detail Hanes different ad campaigns. For instance, this youtube video has an ad said to be from 1985 called "Put the Best on Your Chest," but I can't find any other mention of it using a Google search.

Also, just to let you know that the link you have for Hanes History: doesn't seem to be active anymore. The site is still up, but it looks like they took down the history page.



I have a letter dated june 1859 from general Robert e lee to a major hanes asking if a horse and bridle uniform had been adopted and if so would you send me a set to headquarters. I believe major Hanes is Pleasant Henderson Hanes father of John Wesley Hanes, P.H.Hanes Knittng co but I can find no information on the Hanes producing military uniforms. If you have any information on this subject could you let me know. Thank you for your time Wingate Lucas



I suggest you contact the company directly at They may have a history of the company and types of goods produced in the past. 

Thank you, 

Erin Bradford, Government and Heritage Library


14th January 2020

Dear Board:

Writing from the Sunny shores of Florida. With light squalls here and there, Florida in Hollywood couldn't be better. New Businesses opening everyday and a loving hospitable community that loves its tourists, is kind to them.

Calling to see if the glitch in the accounting has been sorted. My records reflect that Hanes Puerto Rico still owes us $3000.

Kindly affirm.

CLARKe. Esq. (c)
Natalie A. Clarke A.A., B.A., LLb.
Luxury Tax & Credit Specialist


Please note this is not the site for Hanes Brand, but rather an article about them. Their website is located at 

Erin Bradford, Government and Heritage Library

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