The success and rapid expansion of Burlington Industries is closely associated with rayon. Love's was one of the first American-owned mills to produce rayon, which saw spectacular growth in the post-World War I fashion revolution. Originally known as artificial silk, rayon was the only synthetic fiber then available. Rayon bedspreads, one of the earliest fruits of Love's experimentation with the new synthetic, became a huge seller. By 1928 four additional mills in the Piedmont Heights area and new wide Jacquard looms were producing rayon upholstery goods, draperies, bedspreads, and dress goods.
A pioneer in the production of synthetic fabrics, Burlington Industries produced a variety of goods, such as nylon parachute cloth for the federal government during World War II. The company was a leader in the process of forward integration, converting its products into finished goods. When Love died in 1962, Burlington's manufacturing operations included more than 130 plants in 16 states and 7 foreign countries, employing approximately 65,000 workers.
Burlington Industries remained one of the largest and most diversified manufacturers of textile products in the world at the end of the twentieth century. Its close connection with the high-tech Nano-Tex, L.L.C., beginning in 1998 allowed the company to create and use new fabrics in its products as well as improve older ones. Its products included synthetic yarns, denim fabrics, cotton and cotton-blend knits, wool worsted fabrics, and fabrics for draperies, upholstery, mattress coverings, and carpets. However, the economic struggles affecting the textile industry in North Carolina, struggles rooted mainly in the adoption of various trade agreements that led to a massive increase in foreign imports, caused Burlington Industries to declare bankruptcy in 2001. In March 2004 the company was bought by New York financier Wilbur L. Ross, becoming, along with Cone Mills (also in bankruptcy), a part of the massive International Textile Group, headquartered in Greensboro.